Financial services: Crafting a successful marketing strategy for the mortgage servicing sector’s market challenger
Prior to our involvement, this mortgage servicer had a low profile, an out-dated visual identity and no marketing resource. The Hive Consultancy created a new brand for them, new brochures, a new website, new case studies, new PR initiatives, etc. These were the building blocks to enable the organisation to move to the next stage.
Marketing support was outsourced directly to The Hive Consultancy
It was highly effective that we reported directly into the Chief Executive and Business Development Director. They concentrated on their core areas of expertise and leveraged our experience to achieve their goals. Together, we made a great team. The Hive Consultancy helped them:
- Raise their profile amongst key target audiences
- Establish the ‘right’ perceptions
- Demonstrate their insight and expertise
- Strengthen existing relationships and build solid new ones with clients/prospects
- Continue to build relationships with internal audiences.
Making the brand come to life
Our client had great credentials but lacked the know-how to outline them for their end-clients’ benefit. We are delighted to be responsible for making the organisation’s many sound years of experience and ethical stance come alive for clients and prospects. The Hive Consultancy created the marketing strategy, outlined metrics, obtained sign off from the operations committee and the Board, and rolled up our sleeves to implement the plan for the year to come. Our client knows that they can ramp up their marketing resource in the time it takes to make a phone call to make sure they are always in line for making sales.
For more information, please contact
Alexis Gray our Managing Director: +44 (0) 7764 132305
